What You See is What You G(u)e(s)t: How Profile Photos and Profile Information Drive Providers’ Expectations of Social Reward in Co-usage Sharing

Title: What You See is What You G(u)e(s)t: How Profile Photos and Profile Information Drive Providers’ Expectations of Social Reward in Co-usage Sharing
Creator: Teubner, Timm; Adam, Marc; Camacho, Sonia; Hassanein, Khaled
Relation: Information Systems Management Vol. 39, Issue 1, p. 64-81
Publisher Link: http://dx.doi.org/10.1080/10580530.2020.1871533
Publisher: Taylor & Francis
Resource Type: journal article
Date: 2021
Description: Co-usage sharing involves social interactions between providers and consumers. Previous research established that individuals’ motivation to engage in such transactions are not only driven by economic factors but also by expectations about the social reward that can be gained from them. This research develops a theoretical model to understand providers’ expectations of social reward and considers how they draw on the consumer’s user representation (profile photo and information) being the only cues available to them.
Subject: sharing economy; platform economy; trust; co-usage; social reward; user representation
Identifier: http://hdl.handle.net/1959.13/1459792
Identifier: uon:45776
Identifier: ISSN:1058-0530
Language: eng
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